Sometimes it’s important to have fun and play around with hair and imagery, with no agenda and no pressure. This collection was only Cos and photographer, Jack Eames, getting together to create looks that evolved during the day.

In his role as TONI&GUY international artistic director and head of education, Cos Sakkas is a regular at events, shows and seminars around the world, including London Fashion Week. Here, he offers his tips on working with this season's big on-trend sensation, curly hair.

A fringe can update a long hairstyle, transform a short cut and add a focal point to the face. According to TONI&GUY international artistic director, Cos Sakkas, a fringe suits everyone and can make a big difference to any hairstyle.

“I wanted to create a collection of individual looks focused on what I love doing – styling beautiful and feminine hair with an editorial edge. Bold, glossed colours and powerful styling empower a feminine dominance that captures the beauty of opulence and strength,” says Cos Sakkas, 2018 British Hairdresser of the Year nominee.

Explosive colors and a makeup that enhance the contouring in the cut and face shape to achieve and almost artificial model paired with a textured and feathered look of controlled mutiny. These punks are unkept in a stylish way resulting in the raw and rebellious beauty, reflecting a London attitude too sexy to ignore.

Toni&Guy took to opportunity to celebrate 10 years as the Official Sponsors of London Fashion Week at its annual Mainstage event, held in the Copperbox Stadium at the best of venues – the Queen Elizabeth Olympic Park.