top news
Nebraska for the Win: Overwhelming CHI Love at the 67th Annual Miss USA!
Wednesday, 23 May 2018 22:40Beauty pageants are having a special moment. With the rise of feminism, the celebration of diversity and the various movements that have spanned from defending women’s rights like #MeToo, this year's Miss USA pageant had an important role to play when engaging in the conversation of beauty.
How-To! Crown-Perfect Hair – Get Demi-Leigh Miss Universe 2017 Winning Look
Wednesday, 29 November 2017 16:49Eighteen incredibly talented Farouk Systems Global Artists were backstage helping the women’s vision of their competing look come to life. The tool of choice to create the various looks was CHI’s newest innovation, the CHI Lava Iron.
Crystals, Lights & International Glamour: Farouk Celebrates the Beauty of Miss Universe 2017
Tuesday, 28 November 2017 16:20One of the strongest collaborations in the celebration of the industry is Farouk’s momentous involvement in the world of Miss Universe. Pageantry is a celebration of beauty and Miss Universe is the global epitome confident women who pride themselves in representing their country’s culture!
Fall Trend Alert! CHI Breaks Down the Latest Color Crazes!
Wednesday, 11 October 2017 22:15Experimenting with the ROIGBV spectrum has put a new spin on bold shades that pack a punch! Celebrities and influencers all over the world are sporting inventive looks created by talented hairstylists.
Meet CHI LAVA – The First Volcanic Lava Ceramic Hairstyling Iron
Wednesday, 04 October 2017 22:03Sourced from some of the most effective heat-conducting materials found on earth; volcanic lava combined with the power of CHI ceramic creates smooth, sleek results without the damaging effects of high-heat styling.
Get the Look! Kalani Hilliker's Bohemian Style by Maria Santos using CHI Haircare
Thursday, 14 September 2017 21:59Maria Santos, CHI Executive Master Educator, created a bohemian, feminine inspired look using CHI products for Kalani Hilliker SS2018 presentation during New York Fashion Week. Learn HOW TO recreate the look!
Upgraded Formulation! CHI Blondest Blonde Ionic Powder and Cream Lightener
Wednesday, 21 June 2017 18:18Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.
Empowering Women! Farouk Systems, Official Hair Care Sponsor for the 2017 Miss USA Pageant
Thursday, 18 May 2017 23:29On Sunday, May 14, 2017 – 51 contestants from around the United States competed for the winning title. The newly crowned Kára McCullough (25) from District of Columbia holds a degree in chemistry and works at the U.S. Nuclear Regulatory Commission.
Get the Look! Miss USA 2017 Crowning Look by Albert Luiz for CHI Haircare
Monday, 15 May 2017 23:06With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look.
Backstage Hair Secrets & Styling Tips from the Hairstylist on CW’s Jane the Virgin
Saturday, 13 May 2017 17:32Michelle Rene Elam, the department head of hair on CW’s Jane the Virgin, shares her TV styling secrets and tips for creating the hair on Season 3. What is a typical day of filming like? How do you keep the hairstyles looking freshly styled for hours at time with HD cameras?