Beauty pageants are having a special moment. With the rise of feminism, the celebration of diversity and the various movements that have spanned from defending women’s rights like #MeToo, this year's Miss USA pageant had an important role to play when engaging in the conversation of beauty.

Eighteen incredibly talented Farouk Systems Global Artists were backstage helping the women’s vision of their competing look come to life. The tool of choice to create the various looks was CHI’s newest innovation, the CHI Lava Iron.

One of the strongest collaborations in the celebration of the industry is Farouk’s momentous involvement in the world of Miss Universe. Pageantry is a celebration of beauty and Miss Universe is the global epitome confident women who pride themselves in representing their country’s culture!

Experimenting with the ROIGBV spectrum has put a new spin on bold shades that pack a punch! Celebrities and influencers all over the world are sporting inventive looks created by talented hairstylists.

Sourced from some of the most effective heat-conducting materials found on earth; volcanic lava combined with the power of CHI ceramic creates smooth, sleek results without the damaging effects of high-heat styling.

Maria Santos, CHI Executive Master Educator, created a bohemian, feminine inspired look using CHI products for Kalani Hilliker SS2018 presentation during New York Fashion Week. Learn HOW TO recreate the look!

Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.

On Sunday, May 14, 2017 – 51 contestants from around the United States competed for the winning title. The newly crowned Kára McCullough (25) from District of Columbia holds a degree in chemistry and works at the U.S. Nuclear Regulatory Commission.

With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look.

Michelle Rene Elam, the department head of hair on CW’s Jane the Virgin, shares her TV styling secrets and tips for creating the hair on Season 3. What is a typical day of filming like? How do you keep the hairstyles looking freshly styled for hours at time with HD cameras?