Innovative Chroma Intense Dye Technology creates longer-lasting, more intense colors, while providing stylists with endless customization opportunities.

This summer we’ve seen celebrities, influencers and women all over the US ditch their subtle lighter locks for a twirl on the color wheel.

CHI has upgraded its popular formula to offer a beautiful mix of Extra Virgin Olive Oil and botanical ingredients including Chamomile, Passion Fruit and Calendula Flowers.

Jomari Goyso is a celebrity hairstylist known internationally for his breakthrough story and his starlit clientele. He joined forces with none other than our friend Farouk Shami, who is launching Jomari into the worlds of everyday women with the project #CHIparaMi.

On July 19th and August 2nd, close to 100 teens between the ages of 14-18 were selected and given the opportunity to interact with CHI Haircare when they attended The Fashion Experience, a collaboration hosted by Seventeen magazine and the Westcoast Connection/360⁰ Student Travel.

CHI, the global leaders in ceramic hair tools and premier hair care, and celebrity ambassador Zendaya are excited to continue to celebrate the #REALisBEAUTIFUL campaign.

The newly crowned Miss USA 2016, Deshauna Barber, recently participated in a photo shoot for the launch of CHI’s Deep Brilliance Olive and Monoi Oil Hair Care line. The shoot featuring Miss USA was held at Farouk Systems’ headquarters in Houston, TX and will be part of the line’s marketing campaign.

Sherri Hill’s Fall 2016 Collection premiered during New York Fashion Week on February 12, 2016. With CHI Haircare as the show’s official hairstyling team, the newly crowned Miss Universe Pia Wurtzbach and Miss USA Olivia Jordan hit the runway with a sea of sensuous, soft waves.

For centuries, silk has been documented as a luxurious fabric due to its smooth texture and brilliant luster. Throughout history, silk has clothed royalty and the elite, continually evolving with fashion trends to still be coveted in modern times.

Oak Ridge Quiz Bowl State Winners take the Gold in Texas Cosmetology Quiz and are invited to appear at an upcoming Houston Armstrong McCall Show!