The 80s were lively and exciting years in which a carefree outlook on life was celebrated. That energy permeated everything, fashion, music, and of course, hair.

The shrill XENO characters have a childlike mangaesque appearance with a touch of a cyberpunk fairytale. SHY+FLO have especially dealt with the models' hair structure and wanted to show the aspects and effect of artfully manipulated hair.

Movement relates to a state of mind, an emotion that, despite its supposed silence, arouses great feelings.

'Soignée' is a vibrant, left-of-field collection born out of a passionate desire to bring back the 80s – but updated with a distinctly millennial and avant-garde edge.

Nomad is a collaboration where culture meets couture. The Rainbow Room International Artistic Team was inspired by nomadic tribes and the Gucci & YSL AW19 collections.

Okubo is a subway station in Tokyo where thousands and thousands of people pass through every day – and you can sit quietly on a bench and spend the day watching all kinds of looks, with the brightness of the neon lights making everything appear real. 

Rupture and at the same time “back to basic". Break of codes, break of contact. Break is a strong word for a collection that brings the hairstylist back to the essential: craftsmanship. Matter, brilliance, freedom, exchange. This is the culmination of more than six months of teamwork

Inspired by London’s New Romantics and the legendary Benetton campaigns of the 1980s, 'Libertines' sees hair colored using bright monochromic hues –a fresh take on the vivid craze– and styled in Beauty Underground’s signature look of multiple textures and editorial styling.

Your playground just got bigger. Make metallic a part of your palette with the new ELUMEN trend shades. Play metal with ELUMEN Play or go grey on purpose with ELUMEN. Enrich your ELUMEN paintbox with 6 trendy new shades. Go beyond the usual. Color different!

This collection by Chrystofer Benson explores the unique feel and look of enamel paints and finishes. While using various detailed cutting, dressing and classic styling techniques to create a different shapes and textures, this collection is fused together by the cool translucent tones and sheen of enamels.