It is widely believed that blondes have more fun, and this summer Eufora International launched a social media challenge to prove it. Eufora stylists and salon guests alike had tons of fun crafting, creating and sharing their best blonde transformations via Instagram during the #EuforaSummerBlonde Contest.

Always is Amelia's first collection – she wanted to create something timeless with an editorial feel to it. Designers such as Celine and YSL were her inspiration for the aesthetic of the shoot, mixing gender-neutral fashion and the choice of classic techniques with an elevated editorial finish.

Back to the new 80’s – oversized is back! Both in clothing and in hair. Previously you backcombed the hair for more volume, now you get the same result with the right products and styling.

The Italian company Vitality’s will be distributing its Purblond professional hair care system to help keep color services looking salon-fresh and gorgeous.

This collection was inspired by the iconic blonds of the silver screen, like Marilyn Monroe and Jayne Mansfield, but creating something more current, fresh and unexpected.  

A fascinating interpretation from the creative circle of the Haarmacher brand based in the creative city of Berlin. A bold, powerful collection of hairfashion looks crafted to perfection.

Inverted triangular volumes and color with rich nuances capitalize trends in 'Acid Illusion', Llongueras' new Spring-Summer 2020 collection.

A sensational and awe-inspiring hairfashion collection created, styled and photographed by the amazing Ross Charles, capitalizing on sophisticated hairstyles, wondrous textures and captivating haircolor.

Charisma combined with timeless styles and cuts. The long wavy bob bears witness to the naturalness of the collection – unstructured, yet controlled and highlighted by a light-shadow effect.

The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling.