Despite COVID-19, FSI withstood a pandemic by focusing on company strengths to create new products, haircare, and tools – all while giving back.

Farouk Systems Inc. announced the creation of the company's Health + Care Division. This new category will showcase an array of natural and high-tech sanitizing innovations under the trusted CHI and BioSilk brand names.

Energetic and radiant, the color "Coral" is a tone that evokes vital enthusiasm, the embodiment of an extrovert attitude; a chromatic vitality that illuminates with intensity every moment of our day.

Inspired by nature’s stones and minerals, copper is an essential element in our daily lives – even needed for growth and development. This is channeled through the volume and body of the hair for healthy-looking, supple waves and free-flowing movement with radiant reflections.

The movement and texture are the inspiration for this collection. HIGH TEXTURE presents a variety of looks with different finishes, from very soft waves to dramatic volume with zig-zag curls created with the BioSilk Titanium Styling Iron and the  ¾" Titanium Curling Iron, 1" Titanium Curling Iron, 1 ¼" Titanium Curling Iron, 1 ½" Titanium Curling Irons.

BioSilk Hairstyling Ambassador, Ivan Rodriguez captures the beauty of a bride. From her gown to her veil, this special day is an expression of her style. Her hair compliments the textures and shape of satin, silk and lace.

For many women today, “having it all” isn’t just a saying or a fantasy, it’s a way of life! While embarking on this journey, it is important to remember that your Individuality is your biggest weapon. From the boardroom to a girl’s night out, from your hair to your shoes, BioSilk believes in being unapologetically you.

Last night at the MGM Grand Garden Arena in Las Vegas, celebrity Hairstylist Cesar Ramirez styled superstar Demi Lovato for the 2018 Billboard Music Awards with BioSilk. Learn HOW TO!

This collection expresses freedom and artistry as it celebrates the true meaning of festivals that showcase both music and the arts. It also allows a woman to be herself both beautiful and unique.

This collection captures every woman’s desire to look and feel beautiful no matter what the occasion. From the red carpet to any special occasion, it showcases women around the world who embrace their cultures, hair textures and their own femininity.