Two days dedicated to hair fashion, inspiration and training by Alter Ego, Italy. Over 400 guests from 15 countries including Spain, Poland, Iceland, Ireland, Romania, as well as Korea and the USA, were welcomed to a venue full of history and charm to preview their new AW 2017-18 Collection: The Neverland.

Futuristic forms and colors in HD, audaciously eloquent geometrics in a vibrant palette. This is Kolorgraphie by Alter Ego Italy.

"I see your true colors and that's why I love you. So don't be afraid to let them show your true colors. True colors are beautiful, like a rainbow". Cyndi Lauper.

A real ode to women and to beauty in its inner mood. Simplicity is the key. Sensuality is the door. A magic couple that can open every universe...

The What’s Next Awards contest encourages new and established artists across North America to create daring hair fashion by expressing their talent through a one-of-a-kind styling competition.