top news

Collections

Goldess by Angelo Seminara for Davines

Tuesday, 08 September 2015 10:19

The shimmering colors of dawn have been distilled into this stunning new hair collection from Davines, leaving women shining like the rising sun.

For Artistic Director Angelo Seminara, woman is a goddess, and he has decided to glorify her by evoking a material of great symbolic power. Balanced between the human and the divine, Gold is not a color: it shines like the sun with wellbeing and maternal warmth, constantly drawing from life’s greatest and highest powers. In all ages and cultures, gold is associated with the sacred and the gods. In 'Goldess', the divinity of the goddess is melded with its material embodiment, gold.

The heart of 'Goldess' is its color – warm but metallic. The effect is innovatively created using expertly mixed cool tones that emphasise the warmer shades in a harmonious blend of both. Yellow gold, pink gold and copper hues shine through this collection, shimmering across the hair as it moves.
To create this effect Angelo Seminara, along with Edoardo Paludo, International Creative Colour Ambassador, has used the Flamboyage technique with permanent colours from Mask and A New Colour in the latest blonde tones (10.22 – 10.12 and 10.77) already available on the professional market. The effect is a homage to the first rays of sunlight, still imbued with traces of night, and the soft pink glimmers of dawn.

Goldess is inspired by Aurora, the goddess of Roman mythology who brought the dawn. Aurora is a modern goddess in her complexity, poised between night and day, darkness and light, sleep and wakefulness, death and rebirth.

Goldess women embody the same modernity. The cuts purposely recreate a grown-out look, emphasising the simplicity and softness of different lengths. The styling also looks natural – slightly deconstructed, very young and modern, with a touch of romantic elegance. Aurora embodies that innately and eternally feminine characteristic: the harmonious blending of contradictions. To create the 'Goldess' look, Angelo Seminara uses OI/Oil for extraordinary softness and shine. More Inside Sea Salt Spray deconstructs the hold for a natural look, and finally More Inside Shimmering Mist emphasises cuts, contours and colour contrasts.

For day-to-day colour care, Angelo recommends the MINU family from the Essential Haircare line. Specially formulated to care for coloured hair along with our planet, all products contain ingredients from Slow Food Presidia to help promote biodiversity.

The Goldess glow evokes the timeless and incorruptible virtues of gold itself. Wear these colours to summon inner strength and purity, aspiring to the divine perfection of truth and wisdom. Be timelessly now – yourself beyond style.

  • Credits
    Davines Artistic Director: Angelo Seminara for Davines
    Davines International Creative Colour Ambassador: Edoardo Paludo
    Photo: Andrew O’Toole
    Makeup: Laura Dominique
    Stylist: Niccolò Torelli

 

  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  •  

Related items

  • Redux by Sassoon 08 September 2015

    Keeping hair as natural as possible and treating it as an organically living structure is fundamental to the Sassoon brand's credo. Inspiration for the new REDUX collection comes from architecture, fashion and visual arts, with attention focussed on the next generation of iconic looks.

  • Miami by Gandini Team 08 September 2015

    The SS 19 collection by Gandini Team is inspired by the city of Miami, from an intimate, emotional, delicate and enveloping perspective. The colors evoke those of the sea, sand and sky with the emphasis on pastel monochrome or stronger contrasts that help to enhance the style.

  • Elektra by Gina Gino 08 September 2015

    Inspired by British style lines, the Elektra collection combines assertive hairstyling and makeup. Radiant, this collection aspires to freedom, to change. For this Summer, Gina Gino showcases the singularity of each person through unique cuts and colors at the forefront of trends.

  • Gravity by Debbie G 08 September 2015

    Debbie G’s latest collection Gravity explores depth & strength. With a mix of variations in texture, it is both whimsical & yet defined. Debbie has created individual looks, the movement is complimented through layers of bespoke coloring techniques.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA