top news

Collections

Modern Heritage Collection by Sam Villa

Friday, 22 May 2015 10:23

Introducing the Modern Heritage Collection by the Sam Villa Team, merging influences from the heritage of hairdressing from the 60’s and 70’s with the 90’s, resulting in haircuts that meet the needs of the every day hairdresser and client.

A remarkable element of today’s creativity is the rediscovery and reinterpretation of the most significant periods of the past. Modern Heritage finds us reminiscing as we celebrate modern hairdressing,” says Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director.

Education is the foundation of Sam Villa, so each cut in the collection was carefully crafted to marry precision cutting techniques with progressive elements such as irregular patterns, compressed sections, and a triangular pinch. To engage the imagination and stay grounded in what guests are demanding in today’s salon culture, the team utilized their favorite tools in unique ways to continue stretching the boundaries for an immediate salon relatable and usable approach.

As seen during Fashion Week, fringe continues to be a centerpiece and heavy doses of intentional texture leave weight and density in areas for diversity in silhouette and perimeter lines. And a focus on dimensional finishing brings multiple identities to each shape. Nonchalance is the new luxury; it’s all about simple approaches to naturally crafted textures with intent and purpose. The bonus is quick transitions into lux evening looks for each design allowing added value behind the chair.

  • Credits
    Hair: Team Sam Villa
    Artistic Director: Geneva Cowen
    Photo: Shalem Mathew
    Makeup: Lorina Alailefaleula
    Wardrobe: Rachel Droege

 

  • Ruby



  • Jana



  • Ava



  • Layla



  • Scarlet



  •  

Related items

  • Blond Tataki by Claude Tarantino 22 May 2015

    The 'Tataki Blond' features a dreamy, fabulous look – precision and thoroughness are the key words for success in order to achieve a subtle and elegant result. Glamour, rock, pop, relaxed or sophisticated. Each style has its own personality, allowing each woman to be unique.

  • La Favorite by Alexis Ferrer 22 May 2015

    Strolling through the palace gardens in France was a common activity in the 18th century. Flowers and animals inspired couturiers to create the best fabrics for the French bourgeoisie. Prints that not only maximized the extraordinary dresses of this period, but also covered the walls and tapestries of the houses.

  • Poise by Barry Maddocks 22 May 2015

    With this collection Barry Maddocks wanted to fixate on the craft of each look, whilst ensuring there were beautiful podiums for the heads to sit on. Employing rich colors with muted overtones, Maddocks created editorial styles with a wearable aesthetic.

  • Violet by Imanol Oliver 22 May 2015

    Violet is avant-garde in its purest state. A work of hair craftsmanship where Imanol Oliver took inspiration from hi-tech plastics and the aurora borealis. Treating the model as if she were a jewel and experimenting with new materials and textures for her hair.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA