The biggest influence for Totemic was globalization and what’s happening in the world today. Michael Polsinelli and Shay Dempsey, Global Art Directors for Sebastian Professional, looked at subcultures from all around the world with the idea of creating something that would be completely new to the eye.
"Our goal was to take elements from past traditions or crafts and make them our own. After many attempts, we created several new techniques inspired by past ones, and that was pretty exciting. Tribal is one thing. But we are the tribe, Sebastian is the tribe," says Shay Dempsey.
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.
In this collection Antonio explores night time glamour – women owning their own identity and sexuality. Confident in their individual look and sense of self, they’re ready to enjoy the night but ultimately control their own experience.