The biggest influence for Totemic was globalization and what’s happening in the world today. Michael Polsinelli and Shay Dempsey, Global Art Directors for Sebastian Professional, looked at subcultures from all around the world with the idea of creating something that would be completely new to the eye.
"Our goal was to take elements from past traditions or crafts and make them our own. After many attempts, we created several new techniques inspired by past ones, and that was pretty exciting. Tribal is one thing. But we are the tribe, Sebastian is the tribe," says Shay Dempsey.
Cheryl Byson took her inspiration from the seventies and demin fabric. Seventies styling was inoffensive exposing everyone's individual beauty. Demin is a material that is made from an organic cotton plant that is harmless to any age, any gender and decade.
Strong, defined, colorful – these are the characteristics at the core of this collection. Bangs that define and accentuate the face, displaying personality and highlighting the versatility that this style provides. Short, cropped hair with plenty of layering and differing frontal techniques feature heavily in this collection.
This gorgeous collection by Robert Stary invites you on a journey of beauty and natural charm, flanked in the magic of appealing shades. Marvelous textures are beautifully crafted to give a unique authenticity to the collection.
With its fresh beauty and natural elegance, Chérie evokes Parisian sophistication. Naturalness, romanticism, but above all elegance are the adjectives that define it. As Audrey Hepburn once said: "Elegance is the only beauty that never fades."