Strolling through the palace gardens in France was a common activity in the 18th century. Flowers and animals inspired couturiers to create the best fabrics for the French bourgeoisie. Prints that not only maximized the extraordinary dresses of this period, but also covered the walls and tapestries of the houses.
Technology and new techniques allowed Alexis Ferrer to recreate those wonderful patterns in the hair as if we decorated our beauty with natural motifs. "Advances in new technologies allow us to dream, create, fly and dream. Mixing it with our knowledge of crafts will open a world of infinite possibilities for the future," says Alexis.
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.
Although high numbers of salon color clients are still sheltering at home and often continue working online, Wella set out to keep a finger on the pulse of hair color trends to gain some insight about what is trending and which demographics are interested.