The #MYTREASURE collection is inspired by the Z generation, recreating urban characters from different cultural backgrounds by prioritizing the image they convey through their profile on social media.
#MYTREASURE EDITORIAL is made up of four looks, which use ethnicity as their inspiration. To create these styles they have combined different textural techniques –afro hair, cord braids, flat waves and interwoven hair in the shape of a basket– creating a visual harmony in each one of them
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.
In this collection Antonio explores night time glamour – women owning their own identity and sexuality. Confident in their individual look and sense of self, they’re ready to enjoy the night but ultimately control their own experience.