The inspiration for this collection came from wanting to play with bold color and experiment with different and alternative techniques.
"You don’t very often get a chance to be so free to use so many intense shades, but I wanted to show how you can use strong color and avantgarde styling and still make it look beautiful. I used the Joico Color Intensity range and Joico Vero K-Pak Color to create all the looks," says David Murray.
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.
In this collection Antonio explores night time glamour – women owning their own identity and sexuality. Confident in their individual look and sense of self, they’re ready to enjoy the night but ultimately control their own experience.