top news


The Elumenation Collection by Goldwell

Tuesday, 28 May 2019 11:46

Max-out shine and customize your look with a collection of brilliant new shades from Goldwell – the most stunning colors you can imagine, finished with reflection and shine!

Elumenated hair color features the most vivid reds, deepest blues, freshest greens and the fiery oranges – powered by shine. Elumenation is the art of adding extraordinary brilliance and shine to every color. There are three ways to unleash the full creative potential and versatility of Elumenation: Elumen, @Pure Pigments, and the @Elumenated Topchic and Colorance shades.

What makes it different: Drawing on Goldwell’s core strength as a true innovator in Direct Dye hair color technology, and with more than five decades of research, Elumenation ushers in a new era in color creativity. Colorists are able to inject these already-beautiful shades with intense reflections and shine.

What’s New:
A new shade within the group - @Pure Pigments Cool Violet – cools down every look by counteracting warmth and adding a smoky hue with a greyish undertone.
Three new @Elumenated Metallics shades – Cool Bronze Elumenated Pearl Beige, Cool Copper Elumenated Pink and Steel Violet Elumenated Pink – offer the best of two worlds: beautiful, metallized colors with depth and coverage and a layer of multi-shine reflections.
With so many gorgeous new options from Topchic and Colorance, you can opt to try more than one in achieving different looks.

For a more in-depth look into the amazing looks you can create with these new additions to the assortment, visit the Goldwell Education Plus app – available for download in the Apple and Google App stores.

  • Victoria

  • Azlin

  • Bram

  • Ines

  • Milou

  • Otto

  • Tatjana


Related items

  • Echar Pila by Michaela Campbell 28 May 2019

    Echar Pila means 'flirting' in Cuban. The inspiration of the Michaela Campbell's latest collection are vintage looks from Cuban cinema.

  • Debut by Michelle Ciaccia 28 May 2019

    Michelle Ciaccia's debut collection comes after more than a decade of assisting her husband at his collections and creative work. The protagonists are bold and brilliant shades, with color accentuating the profile, but without distracting from the beauty of the cut and finish.

  • Revive by Amber Bird 28 May 2019

    The meaning of Revive is to give new strength or energy to something. For this collection, Amber wanted to showcase traditional, classic styles that have been given a new lease of life with a fresh twist.

  • Classic Glamour by Keith Harris 28 May 2019

    A modern ode to iconic, glamorous styles presenting awe-inspiring hair couture with whimsical, flowing waves. Tailor-made looks with timeless elegance, a beautiful reflection of Keith Harris' beautiful signature style.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA