top news


Now Trending! Wella Professionals is accepting Entries for the 2018 North American TrendVision Awards

Friday, 23 February 2018 17:15

Are you ready? Wella Professionals is now accepting entries for the 2018 North American TrendVision Awards (NATVA).

As one of the most prestigious hair competitions in the industry, Hairdressers at Heart – professionals, students and recent graduates (up to 12 months) from U.S., Canada and Puerto Rico – will engage with the latest trends in styling, cut and color by showcasing their artistic talent and technical skill for the opportunity to advance their career.

For this year’s North American TrendVision Awards, we want to challenge professionals and students alike to bring their most creative visions to life,” said Carole Protat, Senior Creative Director, North America Coty Professional Beauty. “NATVA is a career-­defining competition for stylists and students, and we look forward to seeing the artistic, cutting-­edge interpretations illustrated by this year’s entries.

Inspired by seasonal trends, Wella Professionals has released two collections –Spring/Summer and Autumn/Winter– to inspire NATVA competition entries. The Spring/Summer Collection highlights statement cuts and styles that are softened with Nontouring, fluid in gender expression and rich with neutral tones. By contrast, the Autumn/Winter Collection emphasizes the intentional approach of everyday classics through Pure Chroma Nontouring and a bold palette of three colors –red, blue and black– played at different levels of intensity.

All NATVA contestants will participate in one of three categories: Creative Vision, Color Vision or Student. This year’s entries will be judged on the following criteria: consistency with Wella Professionals’ Trend Collections, technical finish, overall appeal and total number of social media votes. Color and creative vision winners of the 2018 NATVA competition will advance to the International Trend Vision Awards in Lisbon, Portugal, and have the chance to work backstage at New York Fashion Week (Creative Vision Category) or be featured in a Wella ad (Color Vision Category).

This year marks the first-­time the North American TrendVision Awards entries will be accepted via Instagram. To apply, entrants must create a style inspired by the Wella Professionals’ 2018 Trend’s and post to Instagram with a caption that includes two hashtags to indicate the category (#CreativeVision, #ColorVision and #Student) and country (#TrendVisionUSA, #TrendVisionPR and #TrendVisionCA).

Entries for the 2018 North American TrendVision Awards will close on May 8, and Semi-­Finalists will be announced on May 18.

For more information about the 2018 North American TrendVision Awards, please visit

Related items

  • Breaking News! Wella Professionals introduces WELLAPLEX and FUSIONPLEX 23 February 2018

    Introducing New Wella Professionals WELLAPLEX and FUSIONPLEX, the first end-to-end bond repair system ranging from in-salon treatments to take home care, allows you to color your hair how you want, when you want, without compromise. Available in-salons March 2018!

  • Forever Fab – Wella's Hairdressers at Heart announces recipients of Fabio Sementilli #ICAN Scholarship 23 February 2018

    Wella’s Hairdressers at Heart is pleased to announce the recipients of the first Fabio #ICAN ScholarshipTanya Choe, Nick Themistocleous and Dorothy Wrightsman.

  • New Bad Girl by Jean-Michel Faretra 23 February 2018

    A fashionable taste for an elegant and feminine fashion, stylish and personalized, classy and timeless. Cut and color adapt perfectly to the face and the hair of each model. From polar blonde to green water each shade was crafted with Wella's Color Fresh CREATE to sublimate every haircut.

  • Introspective by Hans Beers 23 February 2018

    The world changes and evolves at a speed never seen before. More and more individuals are replaced by Big Data. The influence that people have has been reduced to their attitude towards society. The key to creating an impact has been hidden... and can be found within us.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA