The world changes and evolves at a speed never seen before. More and more individuals are replaced by Big Data. The influence that people have has been reduced to their attitude towards society. The key to creating an impact has been hidden... and can be found within us.
"What have you got to fight? What do you need to prove?
What have you got to hide? Where do we have to be,
So I can laugh and you’ll be free?
I don’t care, Baby, I’m not scared"
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.
Although high numbers of salon color clients are still sheltering at home and often continue working online, Wella set out to keep a finger on the pulse of hair color trends to gain some insight about what is trending and which demographics are interested.