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  Get Ready to Blonde: New ChromaSilk HI LIFTS Designed to Counteract Brassiness in One Step 08 September 2017

  Introducing the all-new PRAVANA ChromaSilk HI LIFTS: a single-step blonding formula designed to counteract brassiness PLUS one versatile hue that works with hair’s natural undertones.
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  Red by Georgia Bell 08 September 2017

  Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
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  Galactica #2 by Gina Gino 08 September 2017

  For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
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  Disutopia by Alfredo Valero & Miriam Mateo 08 September 2017

  Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.