The representation of minimalism displayed through this collection strips hair culture to its basic ingredients. Taking everything away highlights the depth of hair itself; displaying different textures, shapes, and movements. It’s a bare image of hair defining itself.
'Minimalism' by Blushes was awarded the NAHA People's Choice Awards at the 2017 North American Hairstyling Awards.
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.
In this collection Antonio explores night time glamour – women owning their own identity and sexuality. Confident in their individual look and sense of self, they’re ready to enjoy the night but ultimately control their own experience.