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Unleash the Power of Creativity with Three New Looks from Elumen

Saturday, 15 July 2017 20:03

One of the most permanent advanced hair colors for creative experts, Elumen offers 29 intermixable shades that are oxidant and ammonia-free for an endless spectrum of color – from the brightest pink to the most refined, natural blonde.

This year, Goldwell teamed up with three young, creative stylists – Nicola Smyth-Humphriss from the UK, Hardy 
Tsai from Taiwan and Nick Moore-Perez for the USA – to create a trio of new looks for Elumen 2017. While these 
talented artists come from different continents, they share one key commonality: relying exclusively on Elumen to bring their creative visions to life. “There are truly no limits when it comes to Elumen,” says Nick Moore-Perez. “I love that it gives me the freedom to create and conceive original, innovative color.”


Unleashed Blonde – Clear, saturated pastels are filtered through an ultra-light blonde bob.

Unleashed Copper – Bold bursts of exotic hues emerge from a warm, saturated red.

Unleashed Brunette – Iridescent hues pop against a fringy, neutral brown.

• Up to 76% more color intensity* compared to oxidative permanent hair colors
• Up to 37% more shine** compared to an intensive toner
• Enhanced conditioning and a reparative technology that fills in porous areas, improves hair structure, and leaves it healthy and gleaming

*Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon-exclusive competitors.
**Measured on a NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.

Goldwell Elumen High-Performance Oxidant-Free Hair Color, Elumen Care Products and other Goldwell products may be purchased in professional stores and salons nationwide.

  • Unleashed Blonde

  • Unleashed Copper

  • Unleashed Brunette


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