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Scene by Angelo Seminara for Davines

Saturday, 08 July 2017 13:14

'Scene' draws inspiration from the clean and minimal codes of the architectural vanguard of the early twentieth century, projecting them into an imaginative future evoked by geometrical lights that sculpt shapes and give a three-dimensional quality to color.

Angelo Seminara, Davines Artistic Director, designs a collection that revolves around women and proposes his vision of a time through its aesthetic interpretation: he draws inspiration from the style codes that feature values, fears, pride and achievements, and carries them into a hypothetical future where aesthetics is three-dimensional. Natural looks, but characterized by light touches of style, amplify feminine beauty by making it futuristic. 'Scene' is the place where actions and events happen, a catalyst of suggestions, a container where different elements blend and return to us unprecedented creations.       

Scene’s combinations of shapes and geometries create refined yet minimal effect looks. The 3D effect of color is the result of a skilful use of Mask with Vibrachrom, Davines permanent color system that offers a high conditioning power, extraordinarily shiny and long-lasting colours.
The use of the new warm nuances 4.35, 5.35, 6.44, in brown and red tones was key to obtain a refined naturalness and depth in the colours proposed.  For colour maintenance a key role is played by Alchemic, Davines shampoo and conditioner line designed to intensify and brighten the reflect of natural and coloured hair, which has been renewed to be even more effective thanks to chromatically strengthened and highly sustainable formulas.

The choice of styling products has been important to create the collection looks. The products of the Your Hair Assistant line, ideal to create perfect hairstyles, have been used in combination with More Inside products that protect the hydration of hair making it defined and elastic. Softness and definite lines blend in this collection having a geometric and futuristic appeal, which gives an unmistakeable personality to its minimal looks and to the woman wearing them. 

  • Credits
    Artistic Director: Angelo Seminara
    Color: Angelo Seminara Team
    Photographer: Andrew O’toole
    Makeup: Daniel Kolaric
    Stylist: Niccolo Torelli
  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



  • Angelo Seminara for Davines



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