Joico European Color Design Team member Sevda Durukan proudly presents her new collection which is called ‘004. With this collection she showcases that fashion and hair can together give expression to the inner beauty and poise of a woman.
This inner strength is captured in an even stronger way when photographed, as seen on the photos in this collection. To Sevda hairdressing is all about creating wearable styles with vibrant colors that express the personality of the client.
Nowadays, clients are looking for a haircut that embraces their natural texture and at the same time gives them the option to wear their hair in several different ways. With 2021 Trends by Marc Antoni for JOICO, the team have achieved just that.
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.