Joico European Color Design Team member Sevda Durukan proudly presents her new collection which is called ‘004. With this collection she showcases that fashion and hair can together give expression to the inner beauty and poise of a woman.
This inner strength is captured in an even stronger way when photographed, as seen on the photos in this collection. To Sevda hairdressing is all about creating wearable styles with vibrant colors that express the personality of the client.
This wondrous collection was inspired by the beauty and sweetness of nature. To see, smell, taste and touch is a real joy and Noel Halligan wanted to put these feelings into an image – with soft and hard textures juxtaposed, using copper color to add flavour and fluidity to the collection.
The 'Tataki Blond' features a dreamy, fabulous look – precision and thoroughness are the key words for success in order to achieve a subtle and elegant result. Glamour, rock, pop, relaxed or sophisticated. Each style has its own personality, allowing each woman to be unique.
Strolling through the palace gardens in France was a common activity in the 18th century. Flowers and animals inspired couturiers to create the best fabrics for the French bourgeoisie. Prints that not only maximized the extraordinary dresses of this period, but also covered the walls and tapestries of the houses.
With this collection Barry Maddocks wanted to fixate on the craft of each look, whilst ensuring there were beautiful podiums for the heads to sit on. Employing rich colors with muted overtones, Maddocks created editorial styles with a wearable aesthetic.