Joico European Color Design Team member Sevda Durukan proudly presents her new collection which is called ‘004. With this collection she showcases that fashion and hair can together give expression to the inner beauty and poise of a woman.
This inner strength is captured in an even stronger way when photographed, as seen on the photos in this collection. To Sevda hairdressing is all about creating wearable styles with vibrant colors that express the personality of the client.
Fusing textures to create intriguing shapes that disconnect the shade and introduce lightness to short hair, drawing attention to the subtle nuances of the shape. Soft edges, waves and curls fuse with a delicate colour palette to add to the captivating images.
Wisps of darkness. An all-encompassing energy that resides within all of us. A universal truth that speaks to the raw. Visceral and undeniable truth of our sexuality – the underbelly of human kind it is spoken but never said... I am it's voice.
Nothing says attitude like vivid colors. It is bold especially when paired with short, audacious haircuts. Striking, rebellious looks designed to impact.
"My Desire collection epitomizes glamorous hair, with finger waves, texture and volume working together to create a set of stunningly beautiful images,” says Sharon Malcolm, 2019 Northern Ireland Hairdresser of the Year.
