top news

Collections

Essential Looks by Schwarzkopf Professional – Modern Icon Collection: Colorama

Sunday, 30 April 2017 15:55

Bridging the gap between the catwalk and street fashion, ESSENTIAL LOOKS by Schwarzkopf Professional inspires hairdressers and salon clients each season, with directional catwalk trends translated into wearable salon looks.

This Spring/Summer, ESSENTIAL LOOKS captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create three distinct trends that provide hairdressers with a fresh vision for 2017.

International Creative Director for Schwarzkopf Professional, Simon Ellis describes the collection: “Trends give a unique snapshot of a mood, a zeitgeist. They reference the past to reinvent the present creating a brand-new future. Trends are what make fashion so exciting. We’re really excited about this season’s Modern Icon Collection and the way it brings together a diverse range of influences in radically new ways.”

Inspired by the allure of the ‘50s French Riviera, OPULENT showcases sultry glamour and pure sophistication. BEAT ICON celebrates the icons from the ‘60s beat generation - with a timeless urban feel. COLORAMA combines the attitude of punk with Tokyo-inspired neon vibes, bringing us into the here and now with a nod to the futuristic.

COLORAMA

Quirky, confident and bold, less is never more when it comes to ‘cupcake grunge’. Combining the rebellious attitude of punk with color-popping hues, COLORAMA features a style for the non-conformist. Random graphic shapes, a ‘mix and un-match’ approach and a clash of color create a fast, fresh statement that’s completely experimental, while influences from Tokyo’s Harajuku street culture makes this trend both futuristic and completely now.

COLOR DIRECTION
Intermixable bold statement colors make the COLORAMA trend pop as IGORA® ColorWorx™ direct dyes create playful effects in a color clash of neon shades. A kaleidoscope of color is seen either through the mid-lengths and ends, or as an all-over color statement.

STYLING DIRECTION
Individual style statements are the future; COLORAMA styling is for the non-conformist. Textured, random shapes give a post punk DIY feel, as OSiS+® and OSiS+® SESSION LABEL® styling products support a ‘rough and ready’ finish.

Watch the video below!

  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  • Colorama



  •  

Media

Related items

  • Rusty by Makeover 30 April 2017

    Sometimes collections are born of loose ideas, of an isolated concept and nothing to do with the previous one, and with that you seek to link elements and create harmony where before there was nothing, only rust and dirty shades, which begin to fit together to form a creation.

  • Henkel Hair Professional Brands launch "BCU" Salon Support Program 30 April 2017

    As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.

  • Okubo by Makeover 30 April 2017

    Okubo is a subway station in Tokyo where thousands and thousands of people pass through every day – and you can sit quietly on a bench and spend the day watching all kinds of looks, with the brightness of the neon lights making everything appear real. 

  • Berlin by Marco PM 30 April 2017

    This collection was conceived on the streets of Berlin, of its people, atmosphere and street art. It conveys freedom of expression and aims to highlight social diversity in a world that has overcome prejudices and taboos.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA