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Essential Looks by Schwarzkopf Professsional – Modern Icon Collection: Opulent

Monday, 24 April 2017 22:38

Bridging the gap between the catwalk and street fashion, ESSENTIAL LOOKS by Schwarzkopf Professional inspires hairdressers and salon clients each season, with directional catwalk trends translated into wearable salon looks.

This Spring/Summer, ESSENTIAL LOOKS captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create three distinct trends that provide hairdressers with a fresh vision for 2017.

International Creative Director for Schwarzkopf Professional, Simon Ellis describes the collection: “Trends give a unique snapshot of a mood, a zeitgeist. They reference the past to reinvent the present creating a brand-new future. Trends are what make fashion so exciting. We’re really excited about this season’s Modern Icon Collection and the way it brings together a diverse range of influences in radically new ways.”

Inspired by the allure of the ‘50s French Riviera, OPULENT showcases sultry glamour and pure sophistication. BEAT ICON celebrates the icons from the ‘60s beat generation - with a timeless urban feel. COLORAMA combines the attitude of punk with Tokyo-inspired neon vibes, bringing us into the here and now with a nod to the futuristic.

OPULENT TREND

Sultry, seductive, sophisticated and high-octane glamour has ruled the runways this season and is set to be huge in 2017. Inspired by the original sirens of the silver screen and the French Riviera –style centre of the 1950s– Schwarzkopf Professional has given ‘opulence’ a 21st century makeover, with an always-classy, modern twist. Sexy, feminine curls, feline flicks of liquid liner, glossy red lips and deep, dark nails add a contemporary edge that feels perfect for 2017.

COLOR DIRECTION
Shades inspired by the color palette of the Renaissance artists. Every OPULENT tonal direction is brought to life through a sophisticated combination of IGORA ROYAL® OPULESCENCE colors to create an illuminated hair effect, ideal for waves and curls.

STYLING DIRECTION
Ideal for both shorter and longer styles, chic curls and voluminous waves play a key role in the seductive OPULENT trend. Hair is elegantly styled in the manner of the 1950s. We see voluminous curls styled with Schwarzkopf Professional’s styling hero OSiS+® Bouncy Curls.

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