Achara means "Destiny" in the ancient Asian culture. The "Achara" collection is a reflection of oneself, immersed in an intensive search of the own destiny. "It is, undoubtedly, the collection that most connects me to my mission and identity," says Mayte Garrote.
"I have worked on different types of plaiting over colors, most of them natural, creating shapes and volumes that provide a cutting-edge image. Achara is a collection that shows a woman forging her own fortune, holding the reins of her life with determination and wisdom," says Mayte.
Eufora International is expanding its premiere professional product line with the addition of the REform Professional Waving System, and this is definitely NOT that old school, embarrassingly frizzy, “mom perm” from days gone by!
Dark and brooding, red aims to reflect female empowerment while shows women as confident in their own sexuality able to define their own image and agenda.
For this new collection Gina Gino wanted simple and modern hairstyles, pure and trendy lines, touches of strong colors in contrast and plenty of subtleties.
Disutopia, the first collection of this team, refers to the Japanese term dystopia, which is the starting point for the futuristic inspiration of this work. Hair is the reflection of an identity that does not allow itself to be annulled by social dictates and that finds its lifesaver in the free expression of its individuality.