top news

Collections

Some Like it Hot... with Geneva Cowen

Sunday, 14 February 2016 16:02

Seen on the spring 2016 runways and transitioning into fall runways, there is a shift in men’s hair trends evolving to more polished vintage styles suitable to multiple hair lengths and textures

A move from the highly popular beards and muns to coifs, waves and grunge with a 50’s greaser feeling in longer lengths! Anything goes – diffused retro color, redefined fringe, gentlemen waves, grunge and textured curls – as long as it’s HOT! Change is not only hard for consumers, but at times for stylists as well… sometimes when trends emerge, it can be difficult to jump right on board. The NYC runways open the door for future trends, so stylists can train and adapt their eye for the looks to come. Get ready!

Gentlemen’s Wave (sophisticated and sleek)
– Apply Redken hardware 16 super strong gel to wet hair.
– Use a Sam Villa Signature Series Short Styling Comb and create a part.
– Sculpt in the wave.
– Let dry naturally.

Retro Color (think 80’s flare)
– Apply Redken Blonde Idol to a Sam Villa Signature Series .75” Thermal Styling Brush and brush through to the ends of hair on the top/crown of the head, leaving the roots natural and the back and sides dark. It’s like Balayage and creates a seamless organic transition. It’s great for quick efficient coloring of large sections with a soft transition at the base.

Grunge with a Greaser Finish  (dark and edgy)
Today’s texture is loose, it’s critical for adding movement and life to a silhouette, and a razor is ideal for taking weight out and breaking up quickly…it slices hair at an angle, so the base of the hair strand remains wider than the end, creating softness and movement.
The Sam Villa Signature Series Razor has a rotating handle, to minimize stress on the wrist when cutting in many different angles, and it comes with three interchangeable blades. Straight (with guard): For cutting straight edges; Texturizing: Designed with 6 gaps for maximum texturizing and blending; Blending: Designed with 9 gaps for softer edging.
Finish: Apply a liberal amount of Redken velvet gelatin 07 to wet hair for a moist/wet affect that stays all day long.  Then, use a Sam Villa Light Professional Ionic Blow Dryer to dry hair and minimize volume.

  • Credits
    Hair: Geneva Cowen, Artistic Director for Sam Villa
    Photographer: Shalem Mathew
    Makeup: Lorina Alailefaleula
  • Gentlemen's Wave



  • Retro Color



  • Grunge with a Greaser Finish



  •  

Related items

  • Æon by Danny Van Tuijl 14 February 2016

    Sharp lines come alongside bright colors and moving shapes in Danny van Tuijl's ÆON collection, dedicated to today's women as an expression of power and the beauty of individuality. The entire collection can be tailored to suit the client's personality, with bold or more subtle variations.

  • Redux by Sassoon 14 February 2016

    Keeping hair as natural as possible and treating it as an organically living structure is fundamental to the Sassoon brand's credo. Inspiration for the new REDUX collection comes from architecture, fashion and visual arts, with attention focussed on the next generation of iconic looks.

  • Miami by Gandini Team 14 February 2016

    The SS 19 collection by Gandini Team is inspired by the city of Miami, from an intimate, emotional, delicate and enveloping perspective. The colors evoke those of the sea, sand and sky with the emphasis on pastel monochrome or stronger contrasts that help to enhance the style.

  • Elektra by Gina Gino 14 February 2016

    Inspired by British style lines, the Elektra collection combines assertive hairstyling and makeup. Radiant, this collection aspires to freedom, to change. For this Summer, Gina Gino showcases the singularity of each person through unique cuts and colors at the forefront of trends.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA