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American Crew® introduces THE CREW STYLE MAKERS, a new campaign focused on education and shaped by the brand’s drive to help men groom for success and self-expression.

For 2020, Excel Coiffure has capitalized on the freshness of its muse Lily-­Rose Depp, also the face of Karl Lagerfeld and daughter of Vanessa Paradis and Johnny Depp. It is through this concept that the brand brings out a rebellious chic style.

Amatory by Let Lew

26 February 2020

The inspiration behind this awe-inspiring collection is to create looks representing strong women that take control of their life. Hairstyles that show strength with hidden softness and appeal.

'Inclusive' is an exercise of respect, a hymn to inclusion. "It stems from the desire to put ourselves at the service of people to give light to their distinctive identity, through listening and with the humility to interpret without imposing radical upheavals," says Jesus Oliver.

Cultural diversity finds its roots in the beating heart of the metropolis. Contours, colors and lines take inspiration for street-style, combining layered fashion textures with contemporary shapes.

Corals are the marine equivalent of the Amazon rainforest. Their shapes and colors have an indescribable and fascinating beauty. They are authentic treasures of biodiversity. Like so many other gems of nature, they suffer from the consequences of human disrespect. This collection is a tribute to their (hopefully) everlasting beauty.

The inspiration came from a mashup of different textures of the 1940's and 1970's with waves of afro texture to create an eclectic modern vibe.

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