X-Presion Creativos are celebrating their 15th anniversary this year with Reset – a transformative energy event that will recharge the batteries of positivism through 60 minutes of hair, music, active meditation and pure joy.

This year for the very first time, the world renowned Alternative Hair Show goes virtual! As always, the online event will also feature the finalists of the International Visionary Award with the winners announced live during the show.

It is widely believed that blondes have more fun, and this summer Eufora International launched a social media challenge to prove it. Eufora stylists and salon guests alike had tons of fun crafting, creating and sharing their best blonde transformations via Instagram during the #EuforaSummerBlonde Contest.

Sometimes collections are born of loose ideas, of an isolated concept and nothing to do with the previous one, and with that you seek to link elements and create harmony where before there was nothing, only rust and dirty shades, which begin to fit together to form a creation.