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In solidarity with all hairdressing professionals and industry friends, we are sharing with you the digital edition of our Estetica USA Spring Issue for your convenience.

Given the unprecedented health situation the world is currently facing with COVID-19, event organizers BolognaFiere and the Professional Beauty Association have postponed the 18th edition of Cosmoprof North America to September 20-22, 2020.

Have more time on your hands? Learn something new! For the first time ever, the Sam Villa brand is releasing a full length DVD for FREE on YouTube!  With shorter bobs on trend, it is the perfect time to revisit BOBology: CLICK HERE!

Cheryl Byson took her inspiration from the seventies and demin fabric. Seventies styling was inoffensive exposing everyone's individual beauty. Demin is a material that is made from an organic cotton plant that is harmless to any age, any gender and decade.

America’s Beauty Show (ABS) 2020, which was scheduled from April 18 - 20, 2020 at McCormick Place, Chicago, IL, has been officially cancelled due to the COVID-19 pandemic.

Strong, defined, colorful – these are the characteristics at the core of this collection. Bangs that define and accentuate the face, displaying personality and highlighting the versatility that this style provides. Short, cropped hair with plenty of layering and differing frontal techniques feature heavily in this collection.

Now that the COVID-19 virus has taken a foothold across the United States, provisions are being taken on federal, state, local and individual levels to help flatten the curve and keep people safe, often driven by the proactive initiatives of small and medium-sized businesses…. like hair salons!

This gorgeous collection by Robert Stary invites you on a journey of beauty and natural charm, flanked in the magic of appealing shades. Marvelous  textures are beautifully crafted to give a unique authenticity to the collection.

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