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Superstar colorist and Joico Brand Ambassador, Larisa Love, knows that nothing's trending more than...
“Product is not an option, it’s a necessity!!” is a motto of Sam Villa’s, Co-Founder of Sam... -
When curling hair, does the size of the section determine the curl pattern or is it the size of the...
Watch Joico Guest Artist, Daved Munoz create the most shimmering look of the season with Color...
top news
Dichotomy by Chrystofer Benson Collective
22 January 2020Audacious haircuts and magnetic, bright colors merge to bring a wondrous explosion of creativity. An awe-inspiring hair fashion collection which finds a fantastic color palette created by a team of true master colorists.
Fire & Ice by Michelle Rooney at Hooker & Young
20 January 2020Fascinating hairfashion is embellished with brushstrokes of color to accentuate its individuality. Darker roots are combined with fabulous textures to create awe-inspiring hairstyles.
Be Honored, Be Published, Be Featured – Enter the 2020 ABS Global Image Awards Today!
20 January 2020The world of beauty is watching! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly organizes the 2020 ABS Global Image Awards: don't miss out, there's still time to enter until February 14th!
Estetica USA is proud to announce our Winter Issue is here and we can’t wait for you to see what’s in store for 2020! Filled with the latest trends, behind the scene looks into events, education, stars and styles... and much, much more!
Wella Professionals pioneering a New Era for the Salon Industry – An Interview with Coty’s Professional Beauty President, Sylvie Moreau
19 January 2020In an exclusive interview with Estetica Magazine, Sylvie Moreau, President, Coty Professional Beauty, looks forward to taking Wella Professionals and hairdressers’ businesses to the next level, developing the industry of the future while unveiling amazing tech innovations for an augmented hair salon experience.
Raw by Jesús Oliver
19 January 2020This collection by Jesús Oliver for Davines Sustainable Beauty Partners juxtaposes buzz cuts with extra lengths. Clean lines combine with soft styling, and the color enhances the shapes perfectly.
Sonder by Desancho Estilistas
17 January 2020Inspired by the profound feeling of realizing that everyone, including strangers passed in the street, has a life as complex as one's own, which they are constantly living despite one's personal lack of awareness of it.
Pro Beauty Industry Executive Shauky Gulamani has formed Global Partner Alliance, a parent company that reorganizes, expands and encompasses several exciting beauty industry ventures.
