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With a 360 view of Los Angeles, Henkel Academy of Hair is already on top on the beauty world at their new headquarters in thriving Culver City, CA.

Geometric cuts are softened by dusty reds. Transparent and opaque, but also metallic, these tones with a vintage allure are combined with geometric shapes and angular lines.

Team Echosline celebrates the past between iconic looks and sinuous waves, complemented by rainbow sections to create contemporary allure.. Perfect harmony of colour and style creates chic yet charming style.

Inspired by the shades of the ocean, this hair trend continues to be on top. With a thousand shades of blue (but not only), it takes inspiration from the world of fairytales and evokes the colours of nature, from the blue of the ocean to the green of marine algae, passing through pale pink a pastel violet.

This whimsical bridal hair collection is inspired by the muses of the Italian Renaissance artists, especially "the beautiful Simonetta", model of one of the most illuminating works by florentine master Sandro Botticelli, 'The Birth of Venus.'

Fresh and sparkling hairstyles for the whole family. From XXL lengths and glamour waves to relaxed, undone and stylishly dishevelled. And for the little ones? Braids combine with ponytails, to keep the hair tidy but totally on-trend.

Customized texture is the just-stepped-out-of-the-salon style for summer. But it’s challenging to get a natural finish without looking like you spent hours on your hair, used too much product, or event worse, damaged your hair from too many thermal styling tools.

Men do not want to look beautiful, they want to look handsome; they do not want to wear pink clips while you style them, and they rather face the mirror because they want to know what is going on with their look as it changes in front of them.

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